What is the origin of the name 'Kleenex'?

In: Name Origins, Business

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Kleenex is a brand name for a variety of products such as facial tissue, paper towels, and other paper products. Kleenex is a registered trademark of Kimberly-Clark. It is an invented word, owned and used as a trademark by Kimberly-Clark since June 12, 1924.
Kleenex products are manufactured in 30 countries and sold in more than 170. The Kleenex brand name is present throughout the world. Consequently, Kimberly-Clark diligently protects its intellectual property rights by ensuring it and others use the mark correctly, such as Kleenex facial tissue, Kleenex bathroom tissue, Kleenex paper towels, and Kleenex diapers.

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